Currensea, a UK-based fintech for travellers, has figured out a way to leave a vacation destination better than you found it – and with more money in your pocket!
Industry: Finance
Location: London, UK
Website: https://www.currensea.com/
Partner since: January 2021
How we collaborate
With every transaction, Currensea enables cardholders to allocate a portion of their savings to Plastic Bank collection communities and gathers discarded plastic across the globe, allowing travellers to see the world knowing they played a role in keeping it clean.
“Our sustainability efforts open many doors for us to develop enhanced relationships with co-brand partners and cardholders, and partnering with Plastic Bank is key to show both sides how seriously we take it.”
Jordan Bishop
Finance Director at Currensea
What collaborating with Plastic Bank did for Currensea
Customers have helped to gather enough bottles from the environment to cover an area larger than 10 football fields
Achieved incredible appeal across a number of demographics, in stark contrast to many Fintechs
Increased social media content value when being able to trumpet the efforts of cardholders’ contributions
Why Currensea chose to lead with purpose
Product-market fit
Currensea found its niche market – sustainable, financially savvy, and self-aware travellers. Cardholders want to minimize transaction fees and their environmental footprint when visiting a new destination.
Brand differentiation
Currensea found a way to expand its reach and awareness amongst a new demographic and differentiate its brand in a saturated market by serving conscious travellers through a partnership with Plastic Bank.
