How Solmates Australia found a way to shine bright in a saturated suncare market through purpose and sustainability.
Industry: Beauty and Personal Care Products
Location: Sydney, Australia
Website Link: https://www.solmates.com.au/pages/our-mission
Partner Since: November 2021
How we collaborate
Solmates is a sustainable lifestyle brand creating innovative products that enable a better way to enjoy the world around us. Solmates applied a holistic and logical approach: use recyclable plastic within manufacturing and contribute a monthly amount to fund the collection of plastic waste where pollution is the most prevalent.
“We value the transparency of Plastic Bank. We love how clear it is what Plastic Bank does, what its mission is, who it works with and how. From a customer point of view, we find it simple to understand and easy to communicate.”
Caroline Farrer
Co-Founder of Solmates Australia
What collaborating with Plastic Bank did for Solmates
Increased market and product credibility/authenticity
Increased exposure as a female-owned business
Increased high-value partnerships with an ROI
Why Solmates chose to lead with purpose
Commitment to sustainability
For Solmates it was key to be known as a truly sustainable brand to customers. Through building partnerships that offer real impact, Solmates can build trust with its community. Working with Plastic Bank was an easy choice because of its publicly known commitment to traceability and transparency.
Increasing visibility
This partnership helped Solmates show evidence that they were serious about authenticity and impact, boosting their credibility with potential partners and retailers. As a result, they connected with more brands that shared their values, expanding their network. This visibility was crucial for a small, female-owned business trying to stand out in the competitive Australian sun care market.
